Friday, August 15, 2008

Rogers to endorse SideOut, wear neon short-shorts

by Jason Schock at 2:17 PM

Sinjin Smith rocked SideOutI thought SideOut was a brand relegated only to the golden age of beach volleyball, but apparently it's making a comeback. Todd Rogers signed a deal with brand owner, Cherokee, Inc., to wear SideOut gear in Olympic matches and on the medal stand.

Dude, I am so looking forward to the resurgence of neon! Now whatever happened to Spot Sport ...?

Story at bizjournals.com

Update: SideOut's web site is some kind of craptastic PowerPoint slideshow focused just on brand licensing. Where are the oversized foam visors? I was promised oversized foam visors!

 

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